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I was floored by the creativity this showed but also the potential such data offered media companies. Check out our range of business webinars, on-demand E-Learning Education, our Talk to an Expert Advisories, or browse our selection of business articles.MONEY: During my time at Mindshare I was lucky to witness a project for Kleenex happen – it used smart data sets in order to create a unique outdoor ad network based on searches for flu symptoms mixed with GP visit data. No matter what stage of your business journey you’re at, Small Business BC has the resources you need to succeed.

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If you have any question about the article or using Google Trends for market research, feel free to reach me at easy access to market data tailored to customized business districts. You can use this information to improve your offerings and messaging, create targeted ads, and capture more customers’ attention and generate more sales. By using Google Trends to search for competing brands, compare product features, or identify top queries within a specific industry, you can discover products or featured that are valued or more demanded by your target audience. The launch of Google Trends has let small businesses gather consumer information without spending money on focus groups or surveys. For example, if you notice that shoppers are searching for “Starbucks nutrition” or “Starbucks calories,” you can highlight nutritional facts and the calories of your beverages in your menu, pamphlet, or website now that you know your audience finds this information valuable. You will then be able to see trends in the data. Determine What Consumers are Searching About Competing BrandsĮnter a competitor’s name in the Topic box and discover search queries related to the brand.įor example, if you’re a local coffee shop, you can enter Starbucks, Blenz Coffee, and Waves Coffee House individually in the Topic box.

#Google trends explore more tv#

This attracts the attention of a larger number of buyers who may not think they can afford 42” and makes them aware of a promotion that could make a 42” TV affordable. Or, if the 42” TVs are not moving, run a promotion that targets people who search for 32” TVs with ads that offer a great discount to move up to a 42” TV. For example, if there are more searches about 32” Samsung TVs, you may want to stock more of the 32” TVs.

These insights can help you make more sound business decisions. Use Google Trends to determine which brand or features have greater consumer demand.įor example, if you’re an electronic retailer, you can enter “Smart TV” and “LED TV” in Google Trends to find out which forma is more popular over time and by region.Īdditionally, you can use Google Trends to compare different brands, such as Samsung TV and Sony TV to see which brand is more popular. You may decide to write a blog about child tax benefits or create targeted ads offering advice to those whose child tax benefits have been suspended, cancelled or reduced. This information helps you make decisions about your online marketing. For example, you may see that terms such as tax return and child tax are top search queries for this category. Once you have selected the proper location and subcategory, you’ll see which search terms are popular within this industry. Second, go to Search terms, click All categories, select your industry, and choose the appropriate sub-category.įor instance, if you own an accounting firm, select Finance as your industry and Accounting & Auditing as your sub-category. Here’s how you can use Google Trends to determine what product features your target audience in British Columbia tend to search on:Īnd then Locations, and set British Columbia as your location. Here are three ways you can use Google Trends to perform market research: 1. Use Google Trends to Find the Product Features Your Target Audience Finds Important

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Make sure to download Small Business BC’s Market Research Checklist. Market Research helps to remove the guesswork from business decisions. You can use this tool to discover what your target audience is searching for online and analyze the information to gain insights on your customers. For small businesses with limited marketing budgets, these tactics are often infeasible.įortunately, there is Google Trends, a Google-powered tool which shows trending topics on Google Search. Google Trends is a free tool that is easily accessible, unlike traditional marketing research techniques, like focus groups, which can be costly.